ATTENTION

is all you need.

The best product in the category still loses to the one people are talking about. We make sure that's not you.

Why nobody sees your launch?

0s

Average time on one screen before switching. In 2004 it was two and a half minutes.

Gloria Mark, UC Irvine
0%

Growth in LinkedIn posts in a year. Impressions per post fell 23 percent.

Metricool, 39.7m posts
0%

Drop in Instagram reach per post while total posts doubled.

Metricool, 2026 study
0%

Share of Product Hunt launches that now get featured. It used to be as high as 98.

Tetriz, Nov 2025
0%

Share of launches that finish the day with under 500 visitors.

Waitlister, Dec 2025

The product was never boring.
The telling of it was.

Every founder we meet has the same problem. They spent two years building something genuinely good, then wrote a launch post that sounds like every other launch post. We find the story that was sitting there the whole time, and we make people care about it.

What we have moved

0
Impressions delivered
0
Followers grown on X
0
Creators in network
0
Launches shipped

What we do for AI companies

Six ways to get looked at.

01

KOL Distribution

Five hundred creators, and we pick the few whose audience is genuinely your user. Briefed properly, posting in the same window. You approve every name.

Flagship
02

Launch Plans & Launch Videos

The video, the thread, the timing, the follow-through. Most launches are one post and a hope.

Launch
03

Product Hunt Launches

The list, the hunter, the comment cadence, the day after. One launch in ten gets featured. We plan for that.

Launch
04

360 Marketing

Content and social run as an operating system, not a posting schedule. Someone owns your feed, and it stops being the founder at one in the morning.

Retained
05

Storytelling & Branding

What this is actually about, and the sentence people repeat about you when you are not in the room.

Foundations
06

GTM Strategy & Advisory

Market, category, positioning, channels, funnel, budget, thirty sixty ninety. The plan before the spend.

Strategy

The Attention Window

We build everything around it, then hold it open for the fortnight most launches waste.

Weeks 1–2
01

Find the story

What you are actually about, in one sentence.

Week 3
02

Load

Assets built, creators briefed, roster approved by you.

72 hours
03

Open the window

Everything lands together instead of trickling out.

14 days
04

Hold it open

The fortnight every launch wastes.

The window

That's the whole method.

No four-letter framework. Just a window, and everything timed to it.

The network

Five hundred creators. Wherever your users are.

Next

You have a launch date. Let's talk before it.

Thirty minutes. Bring the date and what you have built.

Book a call